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Consulting · Strategy & Counsel · Service 09

The plan, and the value behind it.

Corporate and business strategy that translates into action and EBIT — where to play, how to win, what to double down on, and the value-creation plan that bridges intent to result.

Strategy that ends in a deck is half-finished. Ours ends in value.

What it is

The problem, and how we solve it.

A strategy that lives in a deck is worth nothing. The hard part is translation — turning where-to-play and how-to-win into an operating plan that actually moves EBIT, and then having the discipline to follow it. This service is built for that translation, and for the judgment calls underneath it.

We work across the corporate and business levels: setting direction, mapping the next growth curve, making the portfolio choices about what to double down on and what to exit, and building the value-creation plan that bridges strategy to result. For companies that need a strategy seat without a full-time hire, we provide it fractionally.

Because Aadi is also a capital firm, our strategy work doesn't stop at advice. Where the right move is a transaction, a raise, or a build, it flows directly into Capital and Cofoundry — so the strategy and its execution live under one roof.

What you get

The capabilities inside.

Engage one or several — most clients start with the sharpest one and expand.

Corporate & business strategy

Where to play and how to win — set with rigour, not buzzwords.

Value-creation plan

The bridge from strategy to EBIT — initiatives, owners, and numbers.

Growth strategy

The next curve, mapped — organic, adjacent, and inorganic.

Portfolio choices

What to double down on, and what to exit — capital allocation with discipline.

Fractional CSO

A senior strategy seat when you need one — full weight, part time.

Strategy to execution

Where the move is a deal, a raise, or a build, a clean path into Capital and Cofoundry.

How we work with you

Five ways to bring us in.

Scoped to the outcome, not the hours. Most engagements start with a short readiness conversation, then take one of these shapes.

01

Build sprint

A fixed-scope build that ships a working system in weeks — not a phased programme that never lands.

02

Embedded operator

We sit inside your team and run the function until it's self-sustaining, then hand it over.

03

Readiness program

We get you ready for what's next — a raise, a sale, an AI rollout — and close the gaps first.

04

Fractional capability

A senior CFO, CMO, CSO, CHRO, or CTO for as long as you need one — full weight, part time.

05

Principal partnership

Where we believe, we put skin in — capital alongside you, or work for a share of the upside.

Packages

Fixed-scope ways to start.

Productised entry points — clear scope, clear outcome.

Sprint

Strategy Sprint

A sharp where-to-play / how-to-win — fast, evidenced, and ready to act on.

Plan

Value-Creation Plan

The bridge from strategy to EBIT — initiatives, owners, and a number against each.

Seat

Fractional CSO

A senior strategy seat, part time, for as long as you need one.

Where it lands

Two angles, in the sectors we know.

Strategy work lands hardest where the choices are big and hard to reverse.

Technology & SaaS
BuildGrowth strategy and portfolio choices for software.
BackEarly-stage software with a path to revenue in two markets.
Family & Founder-Owned Business
BuildStrategy and value creation through transition.
BackPrincipal positions in transition and special situations.
Energy, Climate & Mobility
BuildDecarbonisation strategy and the next curve.
BackSoftware that runs clean infrastructure.
Manufacturing & Industrials
BuildPortfolio and growth strategy at scale.
BackAsset-aware positions where collateral lowers risk.
Pairs with — cross & upsell
Capital · Capital ServicesCofoundry · Build the moveCorporate Finance · Fund itM&A · Buy or sell
Questions, answered

The things people ask first.

How is your strategy work different?

It ends in value, not a deck. We build the value-creation plan and, because we're also a capital firm, we can help execute the moves — deals, raises, builds — rather than handing you a plan to run alone.

Can I get a strategy seat without a full hire?

Yes — fractional CSO is a core format. A senior strategist, full weight and part time, for as long as the need lasts.

Do you do growth strategy and M&A together?

Often. Growth frequently means inorganic moves, which flow into our M&A and Capital work — so the strategy and the transaction stay connected.

How do you make sure strategy actually gets executed?

The value-creation plan assigns initiatives, owners, and numbers, and our delivery formats — embedded operator, transformation — can carry it through.

Facing a big, hard-to-reverse choice?

Bring us the call. We'll bring the judgment, the plan, and — when it's a deal or a build — the execution.

Talk to us →