From idea to first revenue.
We design and build new products and businesses that stand on their own — from a validated thesis to a working MVP and the first customers — and when an idea deserves to be its own company, into Cofoundry.
0→1 is a craft. We've built it into a repeatable discipline.
The problem, and how we solve it.
Most innovation dies in one of two places: a strategy deck that never becomes a product, or a build that launches without ever validating whether anyone wanted it. This service is built to avoid both. We start with a sharp thesis and cheap, fast validation, then build the working MVP, then earn the first customers — each step de-risking the next.
For established companies, this is how new revenue lines and adjacent businesses get stood up without betting the core. For founders, it's how an idea becomes something investable. And because Aadi is also a capital firm and a venture studio, the strongest ideas don't just get a recommendation — they get built and backed.
When an idea clearly deserves to be its own company, it has a clean path into Cofoundry, where we co-found and own it with you, on the hybrid model that lets Consulting validate, the studio build, and Capital fund at graduation.
The capabilities inside.
Engage one or several — most clients start with the sharpest one and expand.
0→1 product build
From validated concept to a working MVP with real users — fast, and built to be iterated.
Venture design
The thesis, business model, and build plan before a line of code — so the build aims at something real.
Pilots & experiments
Cheap, fast tests that de-risk big bets before the big spend.
New revenue lines
Adjacent businesses and products for established companies, without betting the core.
Go-to-market for the new
The first customers and the motion to win them — distribution designed in, not bolted on.
Path to spin-out
When an idea deserves to be a company, a clean route into Cofoundry to co-build and own it.
Five ways to bring us in.
Scoped to the outcome, not the hours. Most engagements start with a short readiness conversation, then take one of these shapes.
Build sprint
A fixed-scope build that ships a working system in weeks — not a phased programme that never lands.
Embedded operator
We sit inside your team and run the function until it's self-sustaining, then hand it over.
Readiness program
We get you ready for what's next — a raise, a sale, an AI rollout — and close the gaps first.
Fractional capability
A senior CFO, CMO, CSO, CHRO, or CTO for as long as you need one — full weight, part time.
Principal partnership
Where we believe, we put skin in — capital alongside you, or work for a share of the upside.
Fixed-scope ways to start.
Productised entry points — clear scope, clear outcome.
Venture Sprint
Is there a company here? A short, focused validation — funded as a consulting project, no equity taken yet.
MVP Build
From a validated concept to a launched MVP and first users, built by our own operators.
New Business Unit
Stand up an adjacent business inside an existing company — team, product, and go-to-market.
Two angles, in the sectors we know.
New-business building lands hardest where a real gap meets a team that can ship.
Founder with a 0→1 idea?
This is the heart of how we work with founders — validate, build, and (where we believe) back. Start at the readiness stage.
The things people ask first.
Do you only advise, or do you actually build the MVP?
We build it. The point of this service is a working product with real users — not a business plan for someone else to execute.
How is this different from an agency?
An agency builds what you spec. We validate whether it should exist, design the venture, build it, and — where we believe — back it. We carry conviction, not just a scope of work.
Can our idea become its own company?
Yes. When it deserves to, it graduates into Cofoundry, our venture studio, where we co-found and own it with you on a hybrid model that keeps your cap table clean.
What if validation says the idea won't work?
Then we've saved you the big spend — that's the point of cheap, fast experiments. We'd rather kill a bad idea in weeks than build it for a year.
Got an idea worth building?
Tell us the thesis. We'll help you find out fast whether there's a company in it — and build it if there is.
Talk to us →