Cross the corridor cleanly.
Land a company or product on the other side of the India–US corridor — with the go-to-market, localisation, partnerships, and structuring that crossing actually needs.
The corridor is our edge. Crossing it well is a craft.
The problem, and how we solve it.
Expanding across the India–US corridor is where many ambitious companies stumble — not for lack of ambition, but for lack of footing. A product that wins in one market can land badly in the other without the right positioning, partners, structure, and patience. This service exists to make the crossing clean.
We handle the go-to-market side here in Consulting: the demand, the localisation of product and message, the partnerships and channels that open the right doors, and the operating footing to actually run in a new geography. The structuring side — entities, cross-border capital, and compliance — flows into Capital Services, with Singapore often a useful bridge between the two.
Because the corridor is Aadi's defining focus, this isn't an occasional capability bolted on — it's the spine of how the whole firm works. Everything we build is designed to operate across distance and two regulatory regimes, which is exactly what market entry demands.
The capabilities inside.
Engage one or several — most clients start with the sharpest one and expand.
Corridor entry
India ↔ US, done right — the strategy and footing to land cleanly.
Go-to-market in a new geography
Demand, channels, and the motion to win in an unfamiliar market.
Localisation
Product and message that fit — not just translated, but adapted.
Partnerships & channels
The right doors opened — distribution and alliances that matter.
Operating footing
Hiring, ops, and presence to actually run on the other side.
Bridge to Capital
Entities, cross-border capital, and compliance — via Capital Services.
Five ways to bring us in.
Scoped to the outcome, not the hours. Most engagements start with a short readiness conversation, then take one of these shapes.
Build sprint
A fixed-scope build that ships a working system in weeks — not a phased programme that never lands.
Embedded operator
We sit inside your team and run the function until it's self-sustaining, then hand it over.
Readiness program
We get you ready for what's next — a raise, a sale, an AI rollout — and close the gaps first.
Fractional capability
A senior CFO, CMO, CSO, CHRO, or CTO for as long as you need one — full weight, part time.
Principal partnership
Where we believe, we put skin in — capital alongside you, or work for a share of the upside.
Fixed-scope ways to start.
Productised entry points — clear scope, clear outcome.
Entry Assessment
Is the market right, and how do you land? A fast, evidenced go / how-to-go call.
Market Launch
The go-to-market, localisation, and footing to win in the new geography.
Corridor Structuring
Entities, capital, and compliance across India, the US, and Singapore — with Capital.
Two angles, in the sectors we know.
Market entry lands hardest where the gap between two markets is widest.
Expanding across the corridor as a founder?
Cross-border is the part founders most underestimate. See how we help founders build and scale.
The things people ask first.
What exactly does the corridor focus mean?
India and the US, worked as one motion. We help companies and founders move between them with the advice, capital, and structuring the crossing needs — Singapore often a bridge.
Do you handle the legal entity setup?
The structuring side flows into Capital Services — entities, cross-border capital, and compliance. The go-to-market side sits here, so you get both.
Is market entry just for big companies?
No. Early-stage founders cross the corridor too, and often underestimate it. We scale the work to your stage.
Why Singapore?
It's frequently the cleanest structuring bridge between India and the US for capital and entities — so it features often in corridor work.
Crossing the corridor?
Tell us which way you're expanding. We'll handle the landing — and, with Capital, the structuring.
Talk to us →